13. "Big Business Hustles Kids in the Schools"
Big business has come into America's classroom to teach the children
about nutrition, energy, and air pollution.
The objective, very simply, appears to be to socialize young people
to support the interests of big business.
Teachers, books, and public-interest ideology look tacky compared to
some of the slick new classroom propaganda provided by large corporations.
Children are taught about nuclear power through attractive booklets
such as those distributed by Westinghouse Electric, a major force in
the nuclear industry.
Children learn about the values of "Clear Air" from a booklet
distributed by the Ford Motor Company.
Besides these "educational" booklets, which also are tax
write-offs for the corporations, there are many cartoon characters used
by groups such as Exxon and the American Iron and Steel Institute which
publish "comic books" for kids.
In many countries, the corporate use of such comic characters as Mickey
Mouse, Goofy, or Donald Duck are unlawful. In the United States, these
cartoon favorites are spokesmen for big business in the socialization
of young people. And it happens in the classroom.
The media's failure to let the American public, or, at least, our nation's
parents, know how big business indoctrinates our children in the classroom
qualifies this story for nomination as a "best censored" story
Mother Jones, September/October, 1978, p. 7, "Look! Look! See
Kids Get Hustled!" by Zina Klapper.